3 Layoffs. 30 Gyms. A Mayweather Exit. Now President of Drybar-Born Empire. This is Jessica Yarmey.

She was laid off three times. Then she built 30 gyms in 3 years, sold to Mayweather, and now leads a Drybar-born empire as the President of Squeeze Massage. Jessica Yarmey is one of the most prolific female founders in franchising today. She is the newly appointed President of Squeeze Massage — the tech-enabled massage franchise from the team behind Drybar, now scaling nationally after the GoSaga acquisition. She is also the Founder of SizzleSociety and Host of The Society Pod. Before stepping into the Squeeze Massage role, Jessica built Kick House from zero to 30 locations in three years and exited the business to Mayweather Boxing & Fitness in 2023. In this episode of Plunge into Prosperity, host Brandi Kolosky sits down with Jessica to unpack the layoff-to-leadership pivot playbook every female founder, operator, and investor needs to hear. 🎯 WHAT YOU'LL LEARN: ✅ Why getting laid off is actually a launchpad (and how to use it) ✅ The "specificity premium" — the narrow-ask strategy that wins every pivot ✅ How to stay in your zone of genius when the door closes ✅ The $2M+ partnership lesson lawyers can't protect you from ✅ Why mentors are more valuable than legal counsel in certain moments ✅ The 90-day contract rule every founder should steal before any full-time hire ✅ Why recovery is the underpriced wealth strategy no high-performer talks about ✅ How Squeeze Massage is becoming "the coach of the recovery industry"