Episode 12
Positive Pivoting: Airline Stewardess to Park City Real Estate — 4 Careers, 1 Through-Line | Barbara Larsen, Berkshire Hathaway
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Park City and Deer Valley are two of the most coveted mountain real estate markets in the country — and Barbara Larsen has been working them for 35 years. In Episode 12 of Plunge into Prosperity, host Brandi Kolosky sits down with Barbara Larsen, Real Estate Advisor at Berkshire Hathaway HomeServices Utah Properties and founder of Larsen Real Estate Group, for a grounded, number-rich read on what's actually moving in Park City, Deer Valley, Jordanelle, and the Heber Valley right now. Barbara's path reads like a masterclass in positive pivoting — aviation, healthcare leadership, President's Circle recognition at Abbott Laboratories, six years inside the title and escrow industry, and now real estate. The through-line across all four careers: relationships and long-term gain thinking. In this episode, you'll hear: The hard numbers — roughly 10% appreciation across Park City, a $4M median sales price in Jordanelle, 50% more sales in Q1 2026 versus Q1 2025 in the new East Village of Deer Valley, and a $1.1M average in Heber Valley Where women are leaving the most money on the table (and why the 1031 exchange is the move) The Blue Sky development with Auberge — equestrian, farm-to-table, and the strategic value of community-driven luxury Why Park City keeps its exclusivity through limited construction — and why that's the strategy, not the bug The private jet uptick into Heber, the international airport effect, and how the East Village changes drive times Barbara's framework for second homes, ski properties, and investment buyers across Park City and Deer Valley A power-couple operating model with her husband, the broker for Berkshire Hathaway in Park City 🔗 Connect with Barbara: Website: larsenrealestategroup.com LinkedIn: linkedin.com/in/larsenrealestategroup Instagram / X / Facebook: @BarbaraLarsenRE
Show Notes
00:00 Cold open — positive pivoting 00:36 Meet Barbara: aviation, healthcare, Abbott, title, real estate 02:10 Why you should keep listening 02:54 What prosperity looks like — home, family, exotic travel 04:31 Bangkok, Thailand, and Japan on the horizon 06:31 The through-line: relationships across 4 careers 07:50 Power couple — husband as Berkshire Hathaway broker 08:42 What women miss about real estate as a long-term wealth strategy 09:22 Blue Sky, Auberge, equestrian, farm-to-table 11:00 Where the money is left on the table — the 1031 exchange 11:39 Park City market read: 10% appreciation, $4M Jordanelle median 12:46 The exclusivity strategy in Park City 13:33 Heber Valley: the $1.1M value play 15:11 Blending families, stepkids, grandkids 17:01 Seasons, breakdowns, rebirths, patience 18:18 Children later in life, June birthdays, Ibiza, Formentera 20:33 Park City beyond skiing — Fourth of July, Main Street 22:16 The missing country bar — and a Main Street investment thesis 23:02 Riding it out: career mastery and getting out of the comfort zone 24:00 Brandi's body said "homeless" — the podcast origin story 25:35 Where to find Barbara 26:18 Final nuggets — positivity, true crime, and listening to journeys 27:25 Sacral Sisters invitation and outro
About the Guest
Barbara Larsen is a Park City Real Estate Advisor with Berkshire Hathaway HomeServices Utah Properties and founder of Larsen Real Estate Group. With Salt Lake and Park City roots dating back to 1990, Barbara brings a calm, disciplined approach to one of the country's most coveted mountain markets. Her background spans aviation, healthcare leadership, and corporate sales — including recognition as a President's Circle award recipient at Abbott Laboratories — followed by six years in sales and marketing within the title and escrow industry, where she developed a rare command of contracts, timelines, and seamless execution. Today she channels that full stack into guiding clients through second homes, ski properties, and investment opportunities across Park City, Deer Valley, Jordanelle, and the Heber Valley. Known for prioritizing long-term relationships over transactions, Barbara works with clients who want to understand not just what to buy, but why it matters long term.
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