Episode 28
First a Tap. Then a Sledgehammer. Honda & Nestlé Vet on Where Her Money Goes Now | Andrea DeLa Cerda
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It started as a tap on the shoulder. It ended as a sledgehammer. That's how Andrea De La Cerda describes the years-long arc that took her from 25-plus years on the agency side of advertising and marketing — building campaigns for brands like Honda, Nestlé, Pacific Life, and Wolfgang Puck — to packing up her life and her two dogs on February 5, 2026, and driving from Los Angeles to Salt Lake City to start over. In Episode 28 of Plunge Into Prosperity, host Brandi Kolosky sits down with Andrea De La Cerda, Founder and CEO of Kandula Communications and The Clover Agency. Andrea holds a BA in Advertising and Business Administration and an MA in Education, both from Pepperdine, and she's accredited in public relations through PRSA. Her career has spanned Fortune 500 brand work, high school teaching, workforce development for people leaving incarceration and rural farm jobs, and now a creative agency built to tell the stories of mission-driven companies actually trying to change something. Inside this episode: → How she ignored the taps and the slaps until misalignment became a sledgehammer → Why 9/11 rerouted her career into a high school history classroom → The moment she realized not getting paid on time was a form of self-disrespect → Why she split Kandula off from Clover and what each does now → The story of Kandula the elephant — who built himself a step stool to reach fruit no one thought he could get to → Andrea's thesis on economic independence: when women make their own money, they feel safer in the world → What 20 years of workforce-development work with people leaving prison taught her about trust as infrastructure → Where she's putting her time, money, and energy now — and it's not what she would have said in 2022 If you're a founder, a marketer, or a woman who's ever ignored the tap on the shoulder because you didn't want to hear it — this episode is for you. Kandula Communications: kandulacommunications.com Personal: AndreaDelaCerda.com Podcast: The Inspired Podcast #PlungeIntoProsperity #SacralCapital #AndreaDeLaCerda #KandulaCommunications #TheCloverAgency #WomenFounders #WomenInBusiness #EconomicIndependence #Alignment #Prosperity #AgencyLife #Workforce #Reinvention
Show Notes
00:00 — Welcome to Episode 28 01:14 — Meet Andrea De La Cerda 01:32 — Anchor: Prosperity, plunge, and the sledgehammer moment 02:43 — The tap, the slap, and the sledgehammer 04:25 — 25 years on the agency side 05:46 — When quantum physics entered the conversation 07:09 — Shadow work and the misalignment inventory 07:51 — February 5, 2026: two dogs, one car, a new city 08:41 — The Salt Lake connection 12:01 — You stop attracting what you no longer are 14:26 — When a Formula One agency host meets an NFL-brands one 15:03 — How 9/11 rerouted her career into teaching 16:31 — The second pivot: not getting paid on time 19:43 — Clover, Kandula, and why she split them 21:44 — The elephant who built his own step stool 23:01 — Malaysia, elephants, and the animals that change you 25:03 — Kandula today: mission-driven brand storytelling 27:11 — Economic independence for women 28:29 — A seat at the table is its own prosperity 29:15 — Hire your spiritual committee, too 31:30 — A beach bungalow, offered as a gift 33:04 — Three podcast recordings in a day 34:16 — Fifteen-minute buffers between meetings 34:43 — Working with people at the hardest transitions 37:29 — Anti-recidivism, dignity, and trust as infrastructure 39:08 — Where her money and time actually go now 41:34 — Steward people back to their alignment 42:11 — Where to find Andrea 42:36 — Branded close
About the Guest
Andrea De La Cerda is the Founder and CEO of Kandula Communications, a mission-driven creative agency, and The Clover Agency, a workforce-development organization that helps people rebuild their careers and their lives through some of the hardest transitions there are — leaving incarceration, moving from rural farm labor into new industries, and navigating a new country in a new language. Andrea has spent more than 25 years on the agency side of advertising and marketing, building campaigns for brands like Honda, Nestlé, Pacific Life, and Wolfgang Puck, before shifting toward mission-driven work. She holds a BA in Advertising and Business Administration and an MA in Education, both from Pepperdine, and is accredited in public relations through PRSA. She is also the host of The Inspired Podcast. Andrea's work now sits at the intersection of brand storytelling, coaching for founders and CEOs stepping into purpose, and public-sector mission work — grounded in one conviction: that alignment with your life's purpose is prosperity.
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